How to Use Google Analytics

google analytics

Digital marketing has become increasingly important for business success. As more people gain access to digital devices, they are encountering new products and services more often through the internet. More than just the internet, they are discovering businesses with the help of search engines. Google is the most prominent search engine and ranking highly in […]

Why Are Click-Through Rates Significant In SEO?

clickthrough rates

If you’re a small business owner, you’ve probably heard of click-through rates and their importance. Click-through rates reflect the number of interest prospects have in your company and shed light on the quality of your ads. As such, you can use the information you gain from click-through rates to determine what content performs well and […]

How to Create Content That Supports SEO

seo content strategy

Coming up with topics for your business’s content is one thing, but actually sitting down and creating that information can be a completely different task. How do you actually create informative content that incorporates SEO? There are specific strategies you can use to rank well on search engines and increase website traffic. Here’s what small […]

SEO for Law Firms: Creating a Local SEO Strategy for Your Legal Expertise

Creating a winning local SEO strategy for your legal business can help you secure new clients.

Any legal practice that started its SEO journey is aware that local search engine optimization, also known as local SEO, plays a significant part in clients’ digital discovery. The legal industry is beginning to see large firms offering online legal advice that can seriously impact a local lawyer’s market share. So, legal businesses hoping to […]

How To Create An Effective SEO Strategy

seo strategy

In 2022 and beyond, there’s no excuse for your business not to have an effective and cohesive social media optimization (SEO) strategy. You might already have a social media strategy or other marketing strategies, but you need to turn your focus to search engines. According to a study by BrightEdge, SEO drives 1000%+ more traffic […]