Marketing for Automotive Businesses: A Complete Guide to PPC Advertising for Auto Shops

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Every company strives to give customers what they want as soon as humanly possible. Similarly, online marketers employ advertising strategies to accomplish the same purpose. However, their technique varies depending on digital advertising practices.

The one deserving the spotlight among the sea of digital advertising techniques is PPC or Pay-Per-Click.

PPC advertising promotes businesses by placing digital advertisements in their local area. Businesspeople want to invest with little or no money, but they want a big return on their investment. For these businesspeople, PPC is the key.

This article will provide the basics of PPC advertising, particularly PPC advertising for Auto Shops.

PPC: Defined

PPC, or “pay-per-click,” is a digital advertising technique utilized on various online platforms. Succinctly summarized, it refers to advertisements in which businesses pay for each click on their ads, ranging from a few cents to a few dollars.

Search ads, display ads, and social media paid ads are the most common types of PPC. PPC will work differently in each of these types, but the essential function of paying for each ad click will be the same in all of them.

The Importance of PPC Advertising for Auto Shops

As the world increasingly shifts digital, including the auto shops and businesses, the need for PPC advertising for auto shops has grown to be essential more than ever.

PPC Helps You Achieve Your Business Objectives

Helping to achieve business goals is often the most compelling reason why auto shops put in the time and effort to learn PPC advertising for auto shops.

PPC is an effective strategy for matching website traffic generators with end-goals. Many aspects of the sales funnel and PPC can support your prospects’ journey from awareness to becoming a customer. Moreover, You can set up Adwords PPC for an auto repair shop efficiently regardless of company goals.

More People Spend time Online Looking for Auto Shops and Services

Because of the tremendous volumes of information available on the Internet, consumers are more informed than ever before. They, too, do a lot of research before making a purchase. Usually, most customers will visit a store after researching the availability and price of the item or service they are looking for and the store’s location online.

As this kind of consumer behavior should go on going into the future, the employment of PPC advertising for auto shops can be great to remain competitive in the market.

PPC Advertising for Auto Shops can Save Money

It is incredibly easy to waste money on PPC. As a result, a solid awareness of the auto repair sector and consumer behavior and a complete comprehension of the most effective conversion keywords are essential.

PPC advertising for auto shops that are well-designed and regularly checked will assist you in avoiding wasting advertising dollars on customers who are not looking for your services.

PPC gets designed for consumers with a specific goal in mind, such as purchasing your automobile products and services. PPC is well-targeted, unlike other marketing channels that cannot guarantee that the individuals who encounter your ad are looking for auto maintenance or repairs.

As a result, PPC has the advantage of strategic placement, reducing waste and increasing the likelihood of a positive ROI from the campaign.

Getting Started with Google Adwords PPC Advertising for Auto Shops

A complete breakdown for getting started with PPC Advertising for auto shops.

Google Adwords, or simply Google Ads, is a digital marketing platform that enables businesses to reach out to potential customers in their target location with ease. It is part of the PPC marketing channel, where the advertiser pays per click or impression on an ad.

Aside from that, Google Ads is a powerful tool for generating qualified traffic to your business from those looking for similar items and services. Ultimately, you may improve the number of visitors to your website, inbound sales calls, and in-store visits by using this tool.

Starting an Account for Google Ads PPC Advertising

The first step in Google Ads PPC advertising for auto shops is to log into your Google Account for your auto shop. After that, the following steps should guide you:

  1. Go to and click the “Get Started” button.
    • If you create a Google Ads account for the first time, select one of the three options and click “Switch to Expert Mode.”
    • To create an ad group for your auto repair business, click the “+” symbol and “Create a New Campaign” if you already have a Google Ads account.
  2. After that, it will direct you to a page where you can create an ad group and enter the keywords you wish to use in your Auto Shop Ad.
    • The first step in setting up an ad group is to create a name for it.
    • Following that, you will be prompted to input the product or service you are selling. Put “auto shop” in this case.
    • After that, select “Enter Keywords.”
  3. Click “Save and Continue” after you are finished.

Finding Appropriate Keywords to Target

Finding the relevant keywords for PPC advertising for auto shops, you should follow these steps:

  1. To begin, type in the service you offer to identify keywords related to your offering. You could write “auto shop” in this case.
  2. Then, to receive suitable keywords for your auto shop or services, click “Get Keywords.” It will display a list of users’ most commonly used search phrases.

Understanding Your Target Market

Ad budget control also extends to other critical ad performance metrics, including targeting a certain audience. Few other advertising methods provide for such specific authority, so PPC is vital for many businesses. Thus, understanding your target market is essential.

Creating Your First Google Adwords PPC Campaign for Your Auto Shop

Whether it is your first time or not, creating a Google Ads account will take you to another page where you will get asked to select a goal that will help your Auto Shop campaign succeed. Here is what you should do:

  1. Choose “Create a Campaign without a Goal’s Guidance” from the list of options.
  2. The next step is to choose a campaign type. Thus, click “Search.” Then press the “Continue” button.
  3. Now, enter the name of your campaign. After that, uncheck “Display Network” while keeping “Search Network” checked.
  4. When you get to the bottom of the page, select the drop-down box that says “Show More Settings,” and you will be able to establish the schedule for your auto repair shop.
    • Here, you can limit the number of days your ad will appear here: You have complete control over your auto-repair ad with Google Ads.
  5. After you have decided on a schedule for your auto repair services, you will need to target your audience.
  6. To target a specific location, type it in the box below. By selecting “Location Options,” you may define the target demographic you want to include.
  7. The next step is to choose the language in which your consumers communicate.
  8. Then, on the drop-down menu that says “Show More Settings,” pick “Do not Optimize: Rotate ads Indefinitely” under Ad rotation.
    • This rotation will circulate your advertising endlessly without prioritizing better-performing ads in response to a user’s search.
  9. Scroll down, and you may choose the type of extensions you wish to add to your PPC advertising for auto shops.
  10. Finally, click “Save and Continue.”

Common Issues that can Impact Your PPC Advertising

However useful, there are often issues in your Google Ads account that can hinder your ad performance, and you might not even realize it. Here are three of the most pressing problems in PPC advertising for auto shops and what you can do to stop, if not prevent, them.

Site Speed

Page speed has influenced nearly 70% of consumers’ purchasing decisions.

As a result, even if your website appears beautiful, you will have a problem on your hands if it does not load quickly. You can use a wide range of tools to check your site speed. Your site speed directly impacts the performance of your PPC advertising, so take the time to check your site speed prior to starting your first PPC campaign.

Low-Quality Content

You should create content to pique audience interest and build trust; otherwise, an issue affecting all PPC advertising for auto shops would arise.

Building your business requires increased audience interest and trust. Content that answers queries and gives useful information is particularly beneficial. A short Google search will turn up a wealth of information on creating compelling content.

Keywords that Do Not Show Intent

If the search intent of your target keyword does not match the product or service you are selling, you will most likely squander your money on clicks that are not relevant.

For example, a company that provides PPC advertising for auto shops would avoid using the keyword “PPC advertising” since it is too broad and misses the aim of someone looking for PPC advertising solutions. A better keyword would be the entire phrase “PPC advertising for auto shops,” which displays a clear objective that corresponds to the services getting supplied.


PPC is always evolving, and with so many moving pieces, keeping your campaign running as efficiently as possible can be challenging. Good thing a PPC partner can relieve you of the day-to-day responsibilities of campaign management. In this regard, let Bauertech take the burden of PPC advertising for auto shops off your shoulders.

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