What You Should Know Before Starting WordPress Speed Optimization

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If you want to make sure that WordPress speed optimization is done right, you need three things: a good web host, a WordPress theme made for speed, and WordPress speed optimization services. You shouldn’t start with WordPress speed optimization services until you’ve ensured that these two other parts have been taken care of.

How to find and use a good web host

First of all, you’ll need WordPress to be installed on a good web host. You can’t just go with whatever WordPress hosting your friend tells you is best because there are so many factors involved in having WordPress perform well on your site.

Every WordPress site is different and there are a lot of things that need to be taken into consideration. Before you select a web host, you should know three things about your website:

1. What region in the world is your target audience?

Your WordPress site will perform differently depending on where your target audience is located. Not only that but there are limitations for what you can do with a WordPress hosting company due to the region of the world they operate in.

Think of it like a physical storefront, the roads from your store to your customers’ homes aren’t the same in each city. The amount of time it takes to get from New York to your store in San Francisco by road is astronomical compared to how long it takes to get from New York to your store in Boston.

I’m being a little overdramatic in my example, but it takes about 25 milliseconds to send 64 bytes of data from my home in Minnesota to my dedicated server in New York. If your target audience is worldwide, it would be wise to find a web host like Cloudways that offers a Content Delivery Network (CDN) that will bring your site to multiple servers worldwide.

For WordPress speed optimization, this means that you need WordPress speed hosting from a company that operates servers close to most of your target audience’s locations so there is less latency and quicker response times.

2. How many visitors do you want to have?

The WordPress hosting company you choose may have a cap on the amount of traffic your site can receive. If you’re planning to update your content regularly with lots of images, maybe even live videos or podcasts, you need WordPress hosting that is able to accommodate this kind of use.

The rule of thumb for WordPress hosting is to double the monthly page views you expect to get. So if you have a blog about books that gets 1,000 unique views per day, you want WordPress hosting that can handle a minimum of 2,000 pages/day.

If you’re going to be using your WordPress site for eCommerce or will regularly be posting videos, you want WordPress hosting with a lot of disk space, bandwidth, and memory. You also need WordPress speed optimization services that know how to optimize eCommerce sites or can recommend WordPress hosting that is best for your site’s needs.

3. What type of content are you planning on having?

Are you going to be using your WordPress site to sell products? Will you have lots of videos, images, and audio files? If so, then you want WordPress web hosting that has enough disk space for all these things.

Most web hosts will offer a lot of disk space and bandwidth for your WordPress site, but you want to make sure that they aren’t overcrowding other customers with the same plan. You want WordPress speed optimization services from a better web host that understands your site’s needs.

If you’re planning on posting videos or podcast episodes, there are a lot of things to consider about the type of WordPress hosting since these need additional memory and disk space. They will also take up more bandwidth than a normal blog post with pictures would, so you want to make sure WordPress hosting has enough bandwidth for the number of videos and podcasts you plan on posting.

How to find a WordPress theme built for speed

The second leg in the three-legged stool for WordPress Speed Optimization is the theme that is built for speed. Plenty of people will tell you speed optimization services are the only part of the stool that matters. I’m telling you there is no way to get amazing WordPress speed without a WordPress theme built for speed. We have provided plenty of our client sites significant improvements in speed without this step.

The WordPress theme community has really upped the ante over the last few years when it comes to speed. Hundreds of WordPress theme designers have been incorporating WordPress speed optimization into their themes and many of them are going above and beyond with very slim WordPress themes (like ours).

You should also be using WordPress themes that are mobile optimized and responsive. Responsive WordPress themes use CSS (Cascading Style Sheets) media queries to serve different WordPress stylesheets based on the dimensions of your device.

How WordPress theme design can impact WordPress speed

If your website’s WordPress theme is not designed specifically for speed, it will have a negative influence on your website’s speed. It will include extra code, clutter, and unnecessary features that may slow down your WordPress site.

So if you want to get the WordPress speed optimization results you want, then you must have a WordPress theme designed with speed in mind.

Shameless Plug Time

Now it’s time to look at the final leg in the three-legged stool: WordPress Speed Optimization services. You can get a nice WordPress speed boost by optimizing your site in the dashboard, but if you want to make serious improvements to your website’s speed and performance, then you need someone who knows what they’re doing.

There are many companies that claim to be experts at getting fast websites for their clients. You will have no doubt come across them with the hundreds of ads on Google and Yahoo for “WordPress speed optimization.” These are the guys who are very cheap and they will do some work on your site that brings a load time improvement of 1/10th of a second to 2 seconds (none of which is extra functionality) and call it done. If that’s what you’re looking for, then by all means go ahead.


We’ve been doing this for a long time and have a pretty good idea of what works best. We use only the best technologies for optimizing your WordPress site. We know that is what it takes to give you the results you want. You won’t do any better than us, so stop looking around at other companies, we’re the ones you want by your side.

Personal attention to your site and my word that we won’t stop working on it until you’re happy is our guarantee. You don’t have to worry about us trying to upsell you or give you a bunch of stuff that isn’t relevant to what you need; we’d rather not work with clients who are looking for low-quality WordPress speed optimization services.

If you want to get phenomenal results for your WordPress website with our tailored WordPress speed optimizations, then I encourage you to reach out and get a quote.

I’m looking forward to hearing from you!

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