SEO FOR GENERAL CONTRACTORS
Earn More With SEO For General Contractors
Quit relying on door knocking, cold calling, and prior generations of sales tactics. The newer generations of homeowner doesn’t want to be found, they want to find you! That is the benefit of search engine optimization, having your business show up in common Google searches will drive qualified leads to your business website.
Your Ultimate General Contractor SEO Partner for Results
At Bauertech, we are experts in local SEO and digital marketing services. Our primary goal is to help general contractors get more customers than ever before. Some of our services include:
Completing A Local Competitor Analysis
One of our local SEO services is to complete a local competitor analysis. See where your business ranks in relation to your competitors in keywords and organic search.
This includes a content gap analysis meaning we will know what content to write for you to remain competitive.
Building And Monitoring Local Citations
To rank locally, we build solid local citations with high domain authority websites, such as government listings, media authorities, industry associations, newspaper links, etc.
We will make sure you are cited in websites meaningful for general contractors.
Publishing And Optimizing Localized Website Content
It’s vitally important that your website is localized in language, currency, business address, and phone number.
This helps to establish you as a local authority, which will help you get more sales from potential customers.
Optimizing And Managing Your Google Business Profile (formerly Google My Business)
We’ll optimize your Google Business Profile (GMB) page to rank high in the search results for general contractor type services. This is where the majority of localized traffic goes when someone searches for a general contractor.
Tracking Your Campaigns
Keyword rankings are only half of the story! There are too many online factors to consider when ranking locally, such as link building, citations, website speed, and mobile-friendliness. We provide a live dashboard for every campaign that includes in depth metrics related to your business as well as our project dashboard for transparent accountability.
Analytics Tracking
We aim to help you grow your local business. We will track everything in Google Analytics and Google Business Profile (formerly Google My Business) and present it back to you to see what’s working well and what needs improving.
Regular Reporting
Don’t ever get lost as to what your SEO partners are up to. Bauertech provides a live dashboard with every partnership. This dashboard is updated weekly. We produce and send over monthly report summaries with your opportunity to discuss any issues, plan different strategy, or just understand a little more about the value we are bringing your general contractor business.
Strategic Pricing Packages
All pricing is estimated based on how many general contractors there are in your area.
Low Competition
Population less than 200k-
Live Reporting Dashboard
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Monthly Strategy Updates
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Site Audit
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Strategic Keyword Research
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Manual Citation Submission
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Technical Setup (Analytics, Conversion Tracking, Schema, etc)
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Content Gap Analysis
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Content Optimization
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Fresh Content Writing
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GBP Optimization
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4 GBP Posts
-
Link Building Strategies
Med Competition
Population between 200k & 500k-
Live Reporting Dashboard
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Monthly Strategy Updates
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Site Audit
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Strategic Keyword Research
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Manual Citation Submission
-
Technical Setup (Analytics, Conversion Tracking, Schema, etc)
-
Content Gap Analysis
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Content Optimization
-
Fresh Content Writing
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GBP Optimization
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4 GBP Posts
-
Link Building Strategies
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Guest Blog Posting
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Authoritative Articles
High Competition
Population between 500k & 1.5m-
Live Reporting Dashboard
-
Monthly Strategy Updates
-
Site Audit
-
Strategic Keyword Research
-
Manual Citation Submission
-
Technical Setup (Analytics, Conversion Tracking, Schema, etc)
-
Content Gap Analysis
-
Content Optimization
-
Fresh Content Writing
-
GBP Optimization
-
4 GBP Posts
-
Link Building Strategies
-
Guest Blog Posting
-
Authoritative Articles
-
Site Speed & Hosting
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Up to 2 Landing Pages
Specialized
Population 1.5m+-
Live Reporting Dashboard
-
Monthly Strategy Updates
-
Site Audit
-
Strategic Keyword Research
-
Manual Citation Submission
-
Technical Setup (Analytics, Conversion Tracking, Schema, etc)
-
Content Gap Analysis
-
Content Optimization
-
Fresh Content Writing
-
GBP Optimization
-
4 GBP Posts
-
Link Building Strategies
-
Guest Blog Posting
-
Authoritative Articles
-
Site Speed & Hosting
-
Up to 5 Landing Pages
-
Image Optimization
Why Choose Our Local Business SEO Services
Our strategic local SEO services are designed to grow your business through organic leads from Google, Bing, Yahoo, and other search engines.
Our team has a five year, established track record of improving our clients’ general contractor businesses through local search engine optimization (SEO) methods. We operate in sprints. We focus on ranking highly strategic keywords for up to 6 months and once those are ranking on page one, we jump into another set of keywords for your business. We have found that this methodology provides greater value over the long haul. We only employ ethical Local SEO Services that produce valuable results that are long-lasting and sustainable. By partnering with Bauertech you can expect top rankings and sustainable traffic – driving more conversions.
In addition to this, we also provide various other digital marketing services such as social media posting, paid advertising management (PPC), web design and development, and conversion rate optimization (CRO).
Frequently Asked Questions
Local SEO optimizes a website and Google Business Profile (GMB) to help customers find your business on search engines when they search for keywords related to your business.
For example, if you install flooring in Rochester, MN and someone searches in Google for “flooring installation in Rochester,” you’d want them to be able to find your business. Doing optimization online will help people find businesses like yours when they’re looking.
In simple language, Local SEO techniques are used to help your company appear at the top of the search results and in location specific search engines such as Google Maps or Bing Local Search.
Being present online is a must, whether you’re a big company or a small one. SEO can build you a solid foundation of continuous leads.
You never know when someone might decide to look for your business online. The ability to be discovered is dependant upon appropriately optimized content for location-based search terms.
There are many direct and indirect benefits of Local SEO.
Direct ones, such as more revenue for your business and more visibility online.
Indirect ones include better brand reputation and recognition due to marketing campaigns done using these techniques.
It also increases website traffic and enables companies to make better strategic decisions since insights will be provided through prominent keywords that you’re ranked for.
Yes! There are two types of Local SEO: On-Page and Off-Page. On-Page deals with factors that are within the control of a company and include things like proper categorization, location listings, structured data markups, and much more.
Off-Page deals with linking strategies and outreach built with other websites to bring awareness to your business’ presence online.
It depends on many factors, such as how optimized your website is for local search, what type of industry you’re in, how populated your service area is, the quantity and quality of links pointing towards your site, etc. But generally speaking, Local SEO takes time to bear fruit because you have to build authority to be on top of SERPs. Bauertech builds a roadmap strategy to attain an average of 20-40% year over year increase in leads within 6-9 months.
A citation is a reference to a business’s specific location and details. These could be from online directories, presentation websites, etc. The more quality citations you have on credible sites, the better.
There are different types of citations that you can get depending on how popular and relevant the connections.
For example, if you are a roofing company we are not going to cite your business in Tripadvisor becuase people are not planning a trip to your roofing company. Instead we would build a citation on Yelp, Yellowpages, and Kompas. The right citation makes all the difference.
