In 2022 and beyond, there’s no excuse for your business not to have an effective and cohesive social media optimization (SEO) strategy. You might already have a social media strategy or other marketing strategies, but you need to turn your focus to search engines. According to a study by BrightEdge, SEO drives 1000%+ more traffic than organic social media. Let’s go over how to plan out and execute an SEO strategy that will bring in more traffic and bring more people to your business.
Analyze Existing Processes
If your business already has a website, you should take a look at what’s already there and how it’s resonating with your viewers to determine your plan going forward. There are many existing factors on your site that you will want to evaluate. For example, you’ll want to identify where you sit in terms of organic search rankings and the number of backlinks you have. Performing a technical SEO audit will help you analyze factors like your site health, technical SEO, and your web page’s accessibility.
SEO Analysis Tools
There are a variety of free online tools available to help you identify how well your site’s SEO strategy is working. For example, the SEMRush Organic Research Tool allows you to take a look at where your own site as well as competitors’ rank in terms of best keywords and domain rank. Alternatively, Moz offers a free SEO checker providing various metrics, as well as a keyword explorer and free domain analysis.
Perform Keyword Research and Identify Competitors’ Strategies
If you don’t know which keywords your target audience is Googling, you won’t be able to create content that tailors to their interests. Performing some basic keyword research can give you an idea of what to work with along with a framework on which to base the rest of your strategy.
As a professional or business owner, you know exactly what your customers are looking for. If your company produces energy drinks, a portion of your target audience might be single moms. Put yourself in your customers’ shoes – what might they be Googling? Try Googling a phrase like “how to fix being tired during the day,” and you might see some ads for energy drinks.
Write and Post Quality Content
Quality content is the key to an effective SEO strategy. If you don’t already have a blog for your business, it is a great time to create one. In fact, you should be posting a lot of content on your site as you execute your SEO strategy. It might also be a good idea to hire a professional writer if you don’t want to regularly create content yourself.
Google’s complex algorithm will identify low-quality content with keyword stuffing as well as articles written by AI. When the search engine identifies these suspicious pages, they might not only move you down in the search ranks but remove you from the engine altogether. As such, there is no substitute for real, quality written content on your website.
Rather than trying to fit a keyword as many times as you can into one article, you should disperse keywords throughout the piece. You’re a human, so write for other human beings, not robots. The legibility and accessibility of your content as well as clicks per page are important factors to Google’s algorithm. Thus, creating quality content should pay off both in the short term and long term.
Track Your Results
Just as you performed an analysis of your site’s existing SEO processes at the beginning of your SEO strategy, you’ll want to track your performance over time.
Regularly tracking your SEO strategy’s progress will help you see how your efforts have improved KPIs like your site’s overall traffic and click-through rate. It will also help you see where you may need to make changes going forward. Being able to quickly adapt your strategy is key to staying ahead of competitors and using target keywords for your company.
Hire An SEO Professional
Trying to navigate an SEO strategy for your business can be overwhelming, especially if you are new to digital marketing. Working alongside a trusted SEO agency with a team of highly-specialized experts is a great way to ensure your website is the best it can be.
If you’re interested in learning how an effective SEO strategy can upgrade your business and bring in more traffic, Bauertech will be more than happy to help. Contact us for a free strategy session today!