There are several things you can do to help your auto shop’s website rank higher on Google. You didn’t pay for a website to let it sit on the shelf and not get found. You want customers to find you and this is how you make that happen.
Tell me the importance of SEO
SEO is a method used to get auto shops to appear in Google searches both in maps and organic search results. Google SEO has a huge effect on the search engine rankings and is the largest for Google, Bing, Yahoo, and DuckDuckGo. If done properly SEO will increase the visibility of your auto repair website and increase the number of visitors to your site and increase your business.
What kind of SEO should I be doing for Auto Repair Shops?
Don’t let people push for a better search engine ranking. There is so much more to it than that for local businesses. If you operate locally then you will need a different strategy. A local SEO campaign should split it’s attention between the online visibility of service pages on a website and the Google Business Profile (GBP) for the business.
What’s the difference? Organic SEO focuses on the things on a website that will help it appear in online searches. These are things like title tags, header tags, meta descriptions, and high quality content written for target keywords. While Local SEO focuses more on your GBP, citations with business directories, and customers leaving reviews.
When you think of auto shop SEO, what type do you think we should focus on? You guessed it! Local SEO. Here’s an easy way to tell: Open a Google search session and search for “auto repair shop”. If you see a map first, then Google thinks you are looking for something local and all of those results are Google Business Profiles, not websites.
This is actually a great benefit for all auto repair shops because you couldn’t possibly afford to compete in search engines on a national level. At Bauertech, we can help you gain more customers, greater search visibility, and ultimately more business with local SEO.
How else can you rank higher on Google search?
Post on social media
Social media profiles are typically found on Google Search results, so including social networking in your SEO strategy is a necessity. Having customers follow and interact with them also helps to enhance your other advertising by building relationships and increasing trust among them. And the more social profiles that align with your business name, the higher Google will trust you are a legitimate business and reward that with a better ranking.
Optimize your Google Business Profile
Your business listings in Google and other local search results are important for local SEO, so they should be credited and claimed. If you haven’t claimed your business yet, do so now. You will need to provide some basic information about your business, such as the name, address, and phone number (NAP). These are important because they must match the NAP on your website exactly.
If you have already claimed your business, make sure that all of the information is correct and complete, every section should be filled out. If you offer brake repair services, add that as a service on your profile. The more services, Q&As, reviews, and posting you do on your profile, the more organic traffic you can expect to see.
Anti Cookie-Cutter Auto Shop SEO for Automotive and Mechanical Shops
Google plays an integral factor with automotive repair marketing. The local search engine results are analyzed by Google by many various factors which a mechanic should consider. There are plenty of competitors within this area, however, there is hope. With the right online marketing strategy targeting the right keywords, you can see your auto repair shop in the coveted map pack position.
On average, you can expect to see a 20-40% year-over-year increase in leads within the first 6-9 months of our local SEO campaign.
Every auto repair shop is different in what business they want to drive traffic for. But ultimately, our goal is to increase the number of phone calls an auto repair shop receives. This is done through our unique blend of on page SEO and GBP optimization. In fact, on average, you can expect to see a 20-40% year-over-year increase in leads within the first 6-9 months of our local SEO campaign.
Local SEO & Google Maps
Our car repair SEO strategy starts with Local search engine optimization. It’s an innovative way to get more traffic to your mechanic shop for car repairs via Google Maps. We want to make you stand out from other auto repair shops in the region.
Organic Search Engine Optimization
If you want to branch out of your local area and serve a wider region, then organic SEO services are something you need. This is a process that will increase website visibility and organic search results over time. We do this by building service area pages for each of your target regions. This tells Google that you operate outside of just one zip code and search engines will start to show your auto repair site on the first page.
Where most shops are competing against each other to be on the front page of Google, you can dominate your local market by being one of the only shops in your city that offer certain services. It doesn’t matter if you’re a brand new shop or have been around for years, our team can help get you the online visibility you need to thrive.
How to dominate search engines
The first step is to do a site audit and see where your website currently stands. This will give us an idea of what needs to be fixed in order for your website to start ranking higher on Google. Once we have a plan in place, we’ll start working on optimizing your website for the keywords that you want to rank for. In addition to on-page optimization, we’ll also build high-quality backlinks to your website to help increase your authority in Google’s eyes.
As your website starts to rank higher and higher, you can expect to see an increase in organic traffic and phone calls from potential customers. If you’re ready to take your auto repair business to the next level, contact us today to get started.
On-Page SEO for Auto Repair Shops
If you want your auto repair shop’s website to rank higher on Google, you need to make sure you’re doing on-page SEO. This means optimizing your website for the keywords that you want to rank for.
There are a few things you need to do to make sure your website is SEO-friendly:
1. Make sure your website’s title tag and meta description are optimized for your target keywords.
2. Make sure all of your website’s images are properly tagged with your target keywords.
3. Make sure all of your website’s content is high quality and keyword-rich.
4. Make sure your website is easy to navigate and user-friendly.
5. Make sure your website is mobile-friendly.
6. Make sure your website is secure (https).
7. Make sure you have Google Analytics set up properly.
8. Make sure you’re regularly creating fresh, keyword-rich content for your blog.
If you want to learn more about how Bauertech can help you with on-page SEO, check out our services page.
Off-Page SEO for Auto Repair Shops
Off-page SEO is all about building high-quality backlinks to your website. The more high-quality backlinks you have, the higher your website will rank in Google.
There are a few ways to build backlinks:
1. Guest blogging – Find websites in your industry that accept guest blog posts and write an article for them with a link back to your website.
2. Directory listings – List your website on high-quality directories such as Foursquare, Yelp, Angi, etc.
3. Social media – Post links to your website on social media sites such as Facebook, Twitter, LinkedIn, etc.
4. Forum signatures – Leave a link to your website in the signature of any forums that you participate in.
5. Press releases – Write a press release about your auto repair shop and include a link back to your website.
If you want to learn more about how Bauertech can help you with off-page SEO, check out our services page.
Auto Repair Shop SEO Services
If you’re looking for help with your auto repair shop’s SEO, Bauertech is here to help. We offer a variety of services to help you rank higher in Google and dominate your local market.
Here are a few of the services we offer:
1. SEO audits
2. On-page optimization
3. Off-page optimization
4. Content marketing
5. GBP optimization & posting
6. Social media marketing
To learn more about our auto repair shop SEO services, please visit our website.