The lower your bounce rate, the better, which is why it’s important to stay up-to-date on the latest ways you can lower your WordPress bounce rate. There are a few things you can do to lower your bounce rate; one of them is to make sure that you understand the search intent of your target keywords. Another way to lower your bounce rate is to use images in your posts. Images capture the attention of readers, which will keep them on the page longer than if they were just reading text. Finally, site speed is important to lowering your WordPress bounce rate.
What is bounce rate?
Bounce rate has to do with the behavior of readers on your site. If you have a high bounce rate, this means that many people visit your site but don’t visit any page outside the page they land on and then leave. This can lower your readership in the long run – so it’s important to lower your bounce rate as much as possible. To lower your bounce rate, you need to understand the search intent of your keywords.
Understanding the search intent of keywords
Keywords are a huge part of SEO and lower bounce rate; so it’s important to know what keywords people are searching for when they come to your site – there are four main intents when searching.
- Learn something new
- Navigation to a final website
- Buy something
- Research a product
If you know the keywords visitors are using to get to your website, or are targeting a specific keyword, Google that keyword yourself and you will find what Google thinks is the search intent. This is a good start to making sure your content matches the search intent of your visitors, this will work to lower your WordPress bounce rate.
Using images in your posts
Another way to lower your bounce rate is to use images. Studies have shown that people stay on web pages longer when there are images rather than just text; this also helps lower the bounce rate. The key here, though, is to create a balance between text and pictures. Don’t add 10 images for every paragraph of text you add. The images should be relevant to the article, with a lower resolution than your main images – so it doesn’t take too long to load the page.
If the search intent is researching a product, consider publishing diagrams of comparison of your target product with other competitors. If the intent is to learn something new, add images directly related to the article’s subject – don’t add images just because it looks pretty or fits in with your theme.
Site speed and lower WordPress bounce rate
The last thing you can do to lower your bounce rate is by making sure that your site loads as quickly as possible. Site speed is an important ranking factor, with a faster site speed you can lower your WordPress bounce rate. If possible, use a content delivery network to load your main images; this won’t affect the loading of your site but will lower your page load times.
Bauertech is the King of Speed. We can help improve your WordPress site speed and lower your bounce rate. To learn more, check out http://www.bauertech.co.
If you use all of these suggestions to lower your WordPress bounce rate, your readers will enjoy the content on your site and will stay longer on your website as well. Oftentimes lower bounce rates mean more frequent visits, too – so you are likely to gain a lot of loyal readers. It’s also important to note that lower WordPress bounce rates have been found to lead to higher conversion rates, but this doesn’t mean you should lower the quality of your content to make sure people stay on your site.
Do you have any other tips or suggestions for lowering WordPress bounce rate? Share in the comments below!
Bauertech Web Services provides web development and internet marketing services for businesses looking to lower bounce rate and improve site speed.
If you need help with any aspect of SEO, Bauertech can lower your bounce rate and offer assistance; contact us for more information. We are based out of Hastings, MN.