Marketing for Automotive Businesses: Google Adwords PPC for an Auto Repair Shop

Get Your FREE Ultimate Marketing Checklist
Stop guessing on what you need to do to get found on Google.

Table of Contents

Make Google Adwords PPC for an Auto Repair Shop profitable for your business.

When the coronavirus pandemic is over, traffic will return to the roadways, significantly changing the automotive industry.

COVID-19 is a tremendous, once-in-a-lifetime change in the automotive industry, and the circumstances are fast changing.

The worldwide auto repair and maintenance industry is predicted to expand. In 2020, the figure will have risen from $641.4 billion to $690.07 billion. With a compound annual growth rate (CAGR) of 7.6 percent. The increase is primarily due to companies reorganizing their operations and starting to recover from the impact of COVID-19, which had previously resulted in stringent containment measures such as social distancing, working remotely, and the closing of commercial activities all of which created management hurdles.

Automotive Repair and Maintenance

The automotive repair and maintenance market comprises corporations, sole proprietorships, and partnerships that sell automotive repair and maintenance services for passenger cars, commercial vehicles, motorbikes, and bicycles. Automotive Mechanical and electrical repair and maintenance, vehicular body, paint, interior and glass repair, and other automotive repair and maintenance segments of the automotive repair and maintenance market.

Companies that provide automotive repair and maintenance services are increasingly relying on artificial intelligence-based automated vehicle inspection technology for periodic checkups. Automated vehicle inspection systems take several photographs of the car entering the cabin and upload them to a central processing system, which compares them to standards to find irregularities. The system summarizes all concerns highlighted in the car and the required measures that the owner must address.

Increasing Competition

There were almost 234,700 vehicle repair and maintenance centers in the United States in the fourth quarter of 2020, showing a 0.9 percent increase from the previous year. This growth in vehicle repair and maintenance centers is nothing new. In the last decade, the industry added about 13,000 businesses. The number of automobiles on the road in the United States has mostly increased. Recent estimates imply that the age range of vehicles on American roads is rising year after year. These developments suggest that the vehicle repair sector has space to expand.

The car repair industry in the United States gets divided into various segments. The repair sector includes routine and non-routine services, including oil changes, tire repair, and air conditioning. According to projections, body, paint, and interior repair revenues are expected to increase in recent years. Other industries are expected to expand in the future.

Adwords PPC for an Auto Repair Shop

As competition increases over time, it is only important to address the need to be the first one available in the market. Adwords PPC for an auto repair shop would greatly help in this matter.

What is Adwords PPC?

Pay-per-click advertising, or PPC, is a technique that allows businesses to advertise to reach a broader audience of people looking for products, services, or information that they can offer. This system is why having or making Adwords PPC for an auto repair shop should get considered.

Google PPC

Millions of websites and businesses worldwide use Google PPC. It is a robust, cost-effective approach to raise brand awareness and bring quality traffic to the site, increasing sales and other engagements.

Google’s algorithms are designed to benefit only the highest-quality websites with organic ranks, and achieving organic rankings for the keywords that establishments want to rank for can require a lot of time, effort, and money. Going the PPC way is usually quicker, and it also provides you more control over how your listing appears in the search results.

This algorithm is why Adwords PPC for an auto repair shop is effective for business searches. People want all of the commercial information that Adwords PPC can supply when they buy. Furthermore, clicking on those PPC adverts will drive them to a landing page where they can complete the transaction.

How Competitive are Auto Repair Shop Keywords?

It is now more crucial than ever to have high-quality website content. That article, however, would be little more than reading fodder for the visitors if it does not contain relevant keywords. With the correct keywords seamlessly inserted into that material, one will see significant upturn traffic from Google search over time. Regardless of how well-written or useful the content is, the local competition will gain a substantial edge over the firm if improper or no keywords get used.

Below is a list of some of the most used keywords for an auto repair shop.

  • Auto repair
  • Body shop
  • Mechanic
  • Oil Change
  • Car Service

One could get tempted to focus simply on single keywords while optimizing a website. On the other hand, these specific keywords are extremely competitive and vague. There are various additional reasons people would look them up on Google that have nothing to do with their services. So, expanding on these keywords to make them Long-tail keywords. Long-tail keywords are crucial since they have a well-defined intent. You can incorporate a location along with those keywords or target more specific issues customers tend to experience prior to coming into your shop.

Profitability of Running Google Adwords PPC for an Auto Repair Shop

It is indeed true that the more searches the business appears in, the more business one can get. However, bear in mind that the local search website contains keywords, ensuring that the company appears in organic search results for various services. When it comes to advertisements, the goal is to ensure that everything is relevant to the search at hand.

The keywords should match the ad’s text, matching the website’s landing page. It produces a smooth transition that provides the user with the exact outcomes they require.

One should target a certain service or product when using advertisements since this helps construct the most efficient, relevant keyword list, convert clicks to calls, and convert calls to income for the company.

New Customers

Because phone calls are one of the most effective ways for Google Ads to bring new customers to a business, one should get the most out of them. When customers are looking for a service, they often get confronted with many options. Sadly, many mistakes dial the first number they see instead of paying attention to the business name. Customers who do this get mistaken and think they are phoning a major business, but the person who answers the phone tells them they are not.

Do not allow the customer to hang up and call another company if this occurs. Instead, inquire what that customer requires, inform them that you supply that service, and invite them to schedule an appointment. Make the link that will lead people to the store. Every call is an opportunity to gain a customer for life.

How do you create a Google Adwords Campaign to Grow Your Auto Repair Shop?

Rise above the competition with Adwords PPC for an auto repair shop.

The process of launching a new Google Ads search campaign is thrilling. Emotions of excitement, worry, fear, and hope get brought to light. One can be terrified of making a mistake such as advertising a site that loads too slowly. However, when properly set up and handled, Google Ads can be one of the most effective ways to attract new clients.

Customer Demand

AdWords PPC for an auto repair shop search advertising will not work for you if your clients are not searching for your product or service on Google. Before you get too excited about starting your first campaign, make sure there is a strong demand for the service you want to advertise.

Keywords

Before you finalize your search terms, double-check that the term you target makes complete sense. This organization will keep you from pursuing keywords that have no potential of being profitable. You can check by seeing if any of your competitors are running ads on the keywords you want to target. If your competitors have been running ads on a specific keyword for an extended period of time, odds are it is profitable.

A Strong USP

The USP, or unique selling proposition, is what sets a company apart from the competition and gives customers a compelling reason to choose them over the competition.

Unwanted leads get repelled by a strong USP, which creates more traffic from qualified prospects. The sales conversion rates will also skyrocket. As a result, one will get more traffic due to more ad clicks and convert more of those visitors into paying clients.

Irresistible Offers and Assurance

When you propose a deal that appears too good to be true, the consumer might hesitate. As a result, you must provide a convincing justification for your offer. The value of the product or service must outweigh the cost. Simply explain the importance the product or service gives to the customer and ensure that it outweighs the price tag.

Everyone is afraid of being scammed online. A money-back guarantee is one of the most effective ways to reduce the customer’s risk. It places all of the responsibility on the company to provide outstanding service or give the consumer their money back. Make it very transparent and straightforward to call you if you want your prospect to pick up the phone and call. Do not expect the prospect to figure out the next step by connecting the dots or scouring the website.

Conclusion

Since the pandemic, many people have resorted to finding the right providers for their needs online.

One great way of adapting to this need and change is to have an online presence. Having or making Adwords is one great way of getting and staying close to your prospects.

Bauertech is here to help! Their services will increase the website’s exposure for more visitors and increase conversions and sales for the company. They offer high-quality content, web speed optimization, and PPC and SEO services.

Leave a Reply

Your email address will not be published. Required fields are marked *

Get Your FREE Ultimate Marketing Checklist
Stop guessing on what you need to do to get found on Google.