Social media is constantly changing, meaning businesses have to keep up with new trends and adjust their marketing strategies. This can be even more challenging when trying to incorporate SEO into your social media marketing campaigns. However, social media is vital for SEO. If you’ve been having difficulties with SEO strategies for social media, here’s a guide to help you.
Why is Social Media Important for SEO?
Social media improves SEO because it gets more people interested in your business. SEO is an essential digital marketing strategy that helps target audiences find your brand. Social media can support this by promoting your company and sharing content on your website. To elaborate, Google doesn’t change your search engine rankings based on social media interactions. However, getting high-quality backlinks from reputable sources is key to search engine success. In other words, social media marketing works in tandem with SEO.
Social Media Strategies for SEO
Showcase Your Brand
In general, the more people associate your brand with positivity on social media, the more likely you are to attract new customers. Examples of this can include interacting with customers who write positive reviews about your business. While this may not necessarily affect how high you rank, it will affect Google’s assessment of your company. In other words, if people look up certain keywords, they’ll immediately see positive social media comments associated with your business.
Enhance Your Social Media Presence
Part of running an effective social media campaign is to make sure your profiles are appealing and engaging. Outdated and disorganized social media accounts will be immediate red flags to prospective customers. Thus, it’s important to take some time and create effective social media profiles. Include a current, professional profile picture with a description that clearly states your business’s goals. Include reputable backlinks and keywords that are relevant to your brand.
Build Important Relationships
Part of making a positive impression on social media is partnering with others, whether they’re loyal to your brand or influencers. Partnerships can significantly hype up your business and connect you with other customers that will enhance your brand. Take a look at influencer stats to see if there are any who may be interested in partnering with your business. You can also reach out to fans on social media or to non-competitive businesses interested in cross-over marketing opportunities.
Create Quality, Shareable Content
If you want people to like your social media content, you need to focus on the quality of your information. When it comes to social media, you need to convince customers that your content is worth interacting with. Feel free to get creative with your social media content and experiment with a variety of mediums. Social media content can include videos, testimonials, and engaging visuals. In other words, the more intriguing your content, the more your brand gets recognized.
Include Reputable Backlinks
Reputable backlinks are a key social media SEO strategy. However, it can also be one of the most difficult to accomplish effectively. Since it requires your audience to initiate the action, you’ll have to be strategic when it comes to backlinks. However, the more you put into a piece of content, the more you’ll benefit from the results. Other businesses and blog posts are more likely to include your content if it’s well-researched, leading to increased brand awareness.
Share Your Content Strategically
It may not seem like a big deal, but details as little as timing can mean the difference between audience engagement and overlooked content. For example, you shouldn’t post content on Instagram on Sunday if you want more audience engagement. You should also create a marketing plan that allows you to post high-quality content on a consistent basis. If you post excellent social media content at the right time, you’re more likely to attract new customers.
Cater to Your Audience
Your website content can be an amazing way to incorporate SEO into your social media accounts. As previously established, social media marketing is an important aspect of SEO. However, you could be leaving out an entire audience if you only rely on your social media content. You need to make sure you highlight your website’s content to encourage people to thoroughly interact with your brand. It’s good if a customer likes a social media post, but it’s even better if they interact with that post to visit your business site and utilize your services.
If you’re still new to social media marketing, it can be difficult to think about implementing SEO at the same time. Thankfully, Bauertech is here to help! We provide results-based SEO solutions to enhance your business. Contact us for a free strategy session today!